Merlin Law Group
At Merlin Law Group, I reimagined the firm’s marketing foundation from brand voice and visual identity to content strategy and campaign design. I introduced brand standards, built a content ecosystem that showcased our legal expertise with clarity and warmth, and aligned our storytelling with business development goals. The creative work didn’t just look good, it performed. We saw significant increases in organic traffic, attorney engagement and inbound activity across multiple campaigns, including high-stakes wildfire response efforts in California.
Website Redesign | propertyinsurancecoverageblog.com
SEO | merlinlawgroup.com
Culture Section | merlinlawgroup.com
Social Media | linkedin.com/merlinlawgroup
Conference Booth + Event Banners
Event Promotion
Standing With Policyholders After the California Wildfires.
When wildfires devastated California in January 2025, we mobilized a multi-channel response to help policyholders and their families as they faced challenges with insurance companies. Through targeted digital advertising, SEO, public relations and educational webinars, we combined immediacy with clarity—delivering resources and leadership at the moment they were needed most.
Voices That Build Trust.
Our video work was designed to elevate the voices of firm leadership and connect directly with the market. By spotlighting Mr. Merlin and his perspectives, these examples illustrate how we positioned the firm as a trusted authority while making the benefits tangible to the audiences we served.
“Maura is a consummate professional; after working with her for years in different roles, I can attest that her ability to combine genuine care with clear strategy is an instrumental part of her success. She creates an environment where teams feel supported and empowered, while also setting direction and driving results. I would recommend her for any role she pursues.”
Brandon Ransbottom, Vital North Creative